Choose language / Kies je taal:

Privacy policy

Sometimes we ask you to provide some personal data. What information might we collect about you? How do we manage the data? Please read our privacy policy for more information.

Everyone is welcome at the Van Gogh Museum, to be inspired by Vincent van Gogh and his contemporaries. In some cases, we require information about you linked to your upcoming visit. For example, if you order a ticket online, book a guided tour or order an item in our webstore. It goes without saying that we handle your personal data with the greatest possible care. After all, this concerns your privacy. Read on for more information about our privacy policy and how we use your data.

The Van Gogh Museum

This privacy statement applies to:

  • Van Gogh Museum Foundation (formerly Rijksmuseum Vincent van Gogh/Rijksmuseum H.W. Mesdag);
  • Van Gogh Museum Enterprises B.V.;
  • Meet Vincent van Gogh Experience B.V.

In this privacy statement, these three parties are referred to by a single name, i.e. the Van Gogh Museum. In all instances where ‘Van Gogh Museum’, 'the museum' or 'we' is mentioned, the information applies to all of these parties.

Contents:

How does the Van Gogh Museum handle your personal data?

1. What is personal data?

2. What is processing personal data?

3. What personal data do we process?

4. When do we process personal data?

5. Why do we process this data?

6. Processing by third parties

7. For how long do we store your data?

8. Do we share personal data with third parties?

9. CCTV surveillance

10. Wi-Fi network

11. Sociale media

12. Google Analytics

13. Cookies

14. Viewing, amending or deleting data

15. Personal data security

16. Amendments

How does the Van Gogh Museum handle your personal data?

The Van Gogh Museum limits processing personal data to an absolute minimum. However, it will always require certain personal data, such as for the provision of all products and services offered by the museum. For example, the webstore and online ticket shop request certain personal data: this data is required in order to supply the ordered products or services correctly. There are also other instances when we require your personal data. Such as when you book a guided tour, subscribe to our newsletter, apply for a job at the museum or when you want to support us by making a donation.

Your personal data is handled with the utmost care. In principle, this data will not be supplied to third parties, unless this is necessary for the service in question, or if we are legally obliged to do so. We do our utmost to ensure that this data is secured to the best of our ability.

Personal data will be stored for the shortest possible length of time (see article 7). We take legal retention periods that apply to certain data into consideration.

Whoever supplies his or her data to us is – and remains – the owner of this data. This means that the owner of this data has given permission for the personal data to be processed. It also means that the owner can revoke this permission and request that his or her data is deleted (see article 14).

1. What is personal data?

Personal data is understood to be: All data concerning an identified or identifiable natural person. This means that information directly relates to someone or can be traced to this person. Data relating to the deceased or organisations is not considered to be personal data.

2. What is processing personal data?

Processing is understood to mean all actions carried out with regard to personal data, both digital and on paper. For example, collecting, recording, categorising, storing, editing, amending, requesting, consulting, using, forwarding, distributing, combining, linking, protecting, erasing and destroying personal data, as well as making it available

3. What personal data do we process?

Museum visit

CCTV recordings are made inside and outside the museum for security purposes. These recordings are used to help us safeguard the safety and security of visitors, staff and the artworks to the best of our ability.

Website visit

Various services are offered on our website. Visitors to the website can purchase an admission ticket or Van Gogh merchandise. You can also book a guided tour, multimedia guide or workshop. You can use the website to support our museum, subscribe to the newsletter or ask us to look into whether you are the owner of a work by Van Gogh. We ask you to provide personal data in all of these cases, in order to handle your purchase, request or question as best we can.

We use cookies, analytics and other technologies on our websites and in our apps. These all help us to ensure that the websites and apps work properly and to collect data that helps us to improve the websites. This data is anonymised whenever possible and is not supplied to third parties. This concerns the websites vangoghmuseum.nl, tickets.vangoghmuseum.nl, vangoghmuseumshop.com, demesdagcollectie.nl and the Discover Van Gogh web app. More information about cookies and how we use them is available in our cookie policy.

On our websites, we request the following personal data:

Webstore, online ticket shop, newsletter

If you use our services, shop online in our webstore, would like to stay up to date on our activities or to follow us via social media, and have entered certain relevant personal data, we can process the following personal data supplied by you:

  • sex (only for the online ticket shop);
  • first and last name;
  • date of birth (only for the online ticket shop);
  • address information (for the webstore and online ticket shop);
  • country information;
  • telephone number (for the webstore and online ticket shop);
  • email address;
  • language preference (for the newsletter and other email communications);
  • other information voluntarily provided by the visitor to the website and/or for which the visitor has given explicit permission for it to be processed, e.g. as part of research or to stay up to date on activities in and around the museum;

Benefactors

With regard to benefactors of the Van Gogh Museum, the following personal data is processed:

  • first and last name;
  • address information;
  • telephone number;
  • bank account number;
  • email address;
  • if applicable: information required to allow you to deduct your gift from your income tax return.

Sponsors
With regard to sponsors of the Van Gogh Museum, the following personal data is processed:

  • first and last name of contact;
  • email address of contact;
  • telephone number of contact.

Authentication requests Do you own a painting, drawing, letter or print that you think might be the work of Vincent van Gogh? Then you could submit an authentication request.

An authentication request can be submitted by a natural person, a legal person or a partnership. This privacy statement is only applicable in the case of authentication requests submitted by natural persons, not in the other cases.

In order to conduct authenticity research when requested, we also require personal data concerning the (previous) owner(s) of the artwork(s). This is why the following personal data is processed:

  • sex;
  • first and last name;
  • address information;
  • country information;
  • telephone number;
  • email address.

Guided tour, workshop or other museum activity
With regard to visitors who book a guided tour or other museum activity (by telephone, email or via the website), the following personal data is processed:

  • first and last name of the person booking the activity or who is acting as the contact;
  • address information;
  • telephone number;
  • email address;
  • language preference;
  • country information (only for workshops);
  • in the case of children, in addition to the data relating to the parent/carer, the first name and age of the child(ren) is also requested;
  • other information supplied voluntarily;
  • your IP address that is automatically added when you complete and submit a form on the website.

Requesting images for commercial usage
If natural persons request images, this privacy statement applies. In order to be able to assess and handle image requests, including payment, the following personal data is processed:

  • sex;
  • language preference;
  • first and last name;
  • address information;
  • country information;
  • telephone number;
  • email address;
  • VAT number.

Research
We regularly conduct research in order to help us improve the quality of our websites and apps. This research is usually conducted anonymously. In the case of research requiring the processing of personal data, we do not request more personal data than is strictly necessary. We also ask for explicit permission to process this data.

Van Gogh at School
This part of our website features free digital smartboard lessons for primary and secondary schools. These lessons can be stored and edited on the platform of LessonUp. If you choose to store a lesson, you are redirected to a screen where you can register for LessonUp by entering your name and email address. The LessonUp privacy statement applies to this data.

Apply for a job at the museum
If you apply for a job at the museum, we process the following personal data supplied by you:

  • first and last name;
  • address information;
  • telephone number;
  • email address;
  • CV;
  • motivation.

4. When do we process personal data?

Personal data is only processed if:

  • it is required in order to fulfil an agreement;
  • the owner has given explicit, unequivocal permission for us to do so;
  • there is a justified interest for the Van Gogh Museum (e.g. analytical purposes or direct marketing);
  • processing the data is necessary in order to comply with a legal obligation.

5. Why do we process this data?

The Van Gogh Museum processes personal data:

  • to help us to carry out your order, authentication request or image material request, or deal with your request for a workshop, guided tour or other museum activity;
  • so that we can get in touch with you if issues are encountered/questions arise regarding the implementation of the agreement;
  • so that we can get in touch with you in the case that there are urgent changes that impact the date or time upon which you have booked your museum visit, guided tour or workshop;
  • to help us ensure that your visit to the museum is as enjoyable as possible;
  • to help us safeguard the safety and security of visitors, staff and our artworks;
  • so that we can offer the guided tour, workshop or other service in the desired language;
  • so that we can properly tailor the content of children’s workshops to the participating children (we ask for the age of the children);
  • if you would like to offer the museum a donation;
  • so that we can request payment for the museum activity provided or so that we can accept the donation/gift;
  • so that we can address you in your preferred language;
  • so that we can deal with your job application;
  • if you have requested information from us;
  • so that we can invite you to events;
  • for purposes of analysis that will help us to improve the service we offer, in which case the data will be anonymised wherever possible;
  • if you have given permission for your data to be processed. For example, if you would like to be kept up to date on our events and developments at our museum, for research purposes or to help us improve our services.

6. Processing by third parties

We supply third parties with personal data if this is required for technical reasons (e.g. in the case that we do not have the required technology in-house), or due to (legal) obligations.

In such cases, we employ the services of a specialised third party to carry out the agreed activities or to fulfil an agreement or sales contract. This third party also processes the personal data. Examples include providing the delivery service with address information so that they are able to deliver items ordered in the webstore to the correct address, or a specialised party that ensures that your admission ticket is delivered to your inbox.

In such cases, we will employ the services of a third party who satisfies our safety norms and privacy guidelines. We make clear agreements with this party regarding handling personal data with care. The Van Gogh Museum is, and remains (also in such a case), responsible for the processing of the data.

We may also be required to make a declaration or report a crime, e.g. in the case of fraud. The police, judiciary, watchdogs and/or the Tax Office may request data from us on legal grounds. A judge also has the power to oblige us to provide data. In all of these cases, we are required to supply the necessary personal data to third parties.

7. For how long do we store your data?

Personal data will not be stored for longer than is strictly required in order to realise the purpose for which the data was collected. In some cases, we are bound by a legal retention period.

Job applicants’ data is deleted or destroyed 4 weeks after a recruitment procedure is completed or stopped, unless it has been agreed with the applicant that their data will be kept on file. In the case of the latter, we will store the data for a maximum of 1 additional year.

With regard to benefactors or sponsors, when a donation is cancelled, we ask whether the personal data should be deleted or whether the person in question would like to stay up to date on the museum’s activities (whether they would like to remain on our records as a museum relation).

In the case of an authentication request, we store the personal data indefinitely. This is because this data is used for scientific and/or historical research. The Van Gogh Museum determines when this data is no longer required, at which time it will be deleted.

If you have subscribed to receive our newsletter or have indicated that you would like to be added to our records as a museum relation, we process your data until such time as you indicate that you would no longer like to receive the newsletter or would like to be deleted from our records. To unsubscribe from our newsletter, you can also click ‘Unsubscribe’ in the footer of our newsletter.

All data collected in relation to the provision of our products and/or services will be deleted as soon as possible after the transaction has been completed in full.

8. Do we share personal data with third parties?

Personal data is only shared with third parties if this is required to fulfil an agreement or contract entered into with you, to comply with legal obligations or to cooperate with investigations being conducted by the police or other authorities. See also ###article 6.

9. CCTV surveillance

For purposes of security, the museum uses CCTV surveillance both inside and outside of the museum. It goes without saying that we handle the recordings with care. They are not shared with third parties unless the police or other authorities request them. Recordings are stored for a maximum of 4 weeks, unless this data is required as part of investigations being conducted by the police or other authorities.

10. Wi-Fi network

At the museum you can use our free Wi-Fi service. As a result of offering the Wi-Fi service, we may receive information that could be used to identify you or the device you are using. For example, your MAC address or unique means of identification, such as a name or number assigned to a device. This data is not stored or shared with third parties.

11. Social media

The Van Gogh Museum makes extensive use of social media to inspire you with our artworks, to keep you up to date on our activities and to offer you glimpses behind the scenes. We also use social media to respond to your questions and comments. You can follow us on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and Google+. If you use these social media platforms, you agree to the terms & conditions of the social media platform in question.

We place advertisements for our exhibitions and other activities on social media. We show you advertisements based on the data that the social media platform collects with your permission, e.g. that you follow us, your age, where you live or that you are interested in art.

The Van Gogh Museum does not have any influence on the data that the social media platforms collect about you. To find out more, check the terms & conditions of the social media platform you use. You can also often manage these privacy preferences in the settings in your social media profile.

12. Google Analytics

The Van Gogh Museum uses Google Analytics to gain insight into how visitors use their websites. We use the information to help us improve the websites. The data cannot be traced back to individual people. Read more about the Google privacy policy.

The Van Gogh Museum has taken the following measures to protect your privacy:

  • We have signed a data processing agreement with Google.
  • We have turned off the ‘share data with Google’ option.
  • Google Analytics cookies are not used in combination with other Google services.
  • The last three numbers of your IP address have been deleted, meaning it is anonymised.

13. Cookies

On the websites of the Van Gogh Museum, we use cookies to ensure that the websites work properly, to analyse how the websites are used and to show you advertisements tailored to your interests and how you use the internet. More information is available in our cookie policy.

14. Viewing, amending or deleting data

If you have subscribed to our newsletter and would like to cancel your subscription, you can do so by clicking on the ‘Unsubscribe’ hyperlink in the footer of the newsletter. Alternatively, email your request to newsletter@vangoghmuseum.nl

If you would like to know what personal data about you we have stored, or would like to have us amend or delete data, please send an email with your request to privacy@vangoghmuseum.nl. We will respond to your request as soon as possible, in any case within 4 weeks.

If you request that your data is deleted, any data will be deleted as soon as possible.  

15. Personal data security

The Van Gogh Museum will always do its utmost to secure your personal data. Our aim is to prevent misuse or loss of data, as well as unauthorised access, unwanted publication or unlawful adjustments. Our websites use a secure SSL Certificate, to ensure that your personal data does not fall into the wrong hands.

If you nevertheless get the impression that your data is not properly secured or that there are signs of misuse, or if you would like to receive more information about how your personal data is secured, contact us by sending an email to privacy@vangoghmuseum.nl.

16. Amendments

The Van Gogh Museum reserves the right to make changes, additions or adjustments to its privacy statement.

This privacy policy is published on 23 May 2018.